As a Senior Interactive Designer, I played a key role in bringing General Mills' sweepstakes campaign to life by developing an engaging, user-friendly, and interactive website. The sweepstakes provided customers with an exciting opportunity to participate in a challenge, enter for exclusive rewards, and enhance their connection with General Mills brands.
To ensure a seamless experience, I implemented responsive design techniques** using HTML, CSS, and JavaScript, allowing the site to function flawlessly across all devices. Interactive features, real-time leaderboard tracking, enhanced user engagement and encouraged repeat visits.
The website's sleek, branded interface aligned perfectly with General Mills' visual identity, maintaining a consistent look and feel across different promotional materials. Additionally, performance optimizations, including lazy loading, image compression, and efficient JavaScript execution, ensured fast load times and smooth interactions.
By delivering a visually appealing, interactive, and high-performing sweepstakes platform, my contributions helped increase customer participation, boost brand engagement, and drive traffic to General Mills' products and promotions.
