The “Win an Extra Sunday” promotion ran from May 16 to September 6, inviting consumers to visit www.liptonsunday.com and enter codes found under the caps of specially marked Lipton bottled iced tea varieties, such as Peach Iced Tea and Diet Green Tea with Citrus.
The website, built using HTML, CSS, and JavaScript, featured a seamless, visually appealing, and responsive design optimized for various devices. This ensured a smooth, immersive experience that aligned with the brand and made the promotion both engaging and widely accessible.